The world of marketing is not easy to conquer, so make sure you have solid data! Here are 5 tools that you can use to support your digital marketing strategy.
The world of digital marketing is a very competitive and dynamic world. The strategies you use today may not be effective tomorrow. Creativity and data analysis really play a role when we talk about the world of digital marketing.
And of course, definitive and accurate data is one of the main advantages of using a company’s digital marketing strategy. There are actually many tools that you can use to get high-value data, to aid in corporate decision making.
Data is the Main in the Competition
With accurate data, you are one step closer to your victory from the marketing competition together with competitors. You can get this data either from the campaigns you have run, or from third-party sources.
But keep in mind, too, that the data you get from internal sources is not necessarily optimized properly. It could be that because of the limited tools and knowledge you have, you still lack the important data you need. Here are some tools provided by Google that can help you in getting important data.
Google Data Studio
Google Data Studio is useful for turning your data into attractive visuals. When combined with Google Analytics, Data Studio can be a very powerful tool for obtaining data information. Because the data in Google Analytics is not easily read by people other than digital marketers. Even not all digital marketers can read Google Analytics data well.
But thanks to Google Data Studio, everyone can read Google Analytics data easily and with a more attractive appearance. In addition, reports in Google Data Studio can also be downloaded as PDF files, so you can access and modify them yourself offline.
Finally, if you are quite proficient in using APIs and programming, then you can take full advantage of Google Data Studio and create your own data system, outside of the Google ecosystem.
Google Trends is a tool from Google that is useful for finding out search trends from users. You can use this tool to find out what the market is talking about, and then make a strategy according to the findings.
You can also set up notifications by email, if you want to monitor the progress of a particular topic.
Google Search Console
Still related to Google Analytics and Data Studio, the difference is that Google Search Console is more focused on optimizing your SEO strategy. This tool can help you to monitor how many times your website appears in search results, along with the search queries used.
Search Console can be linked with Google Analytics (for more complete reports) and Google Data Studio (for visualization needs). You can get various information, both technical data on the website and the development of your content strategy in Google search results.
Google Tag Manager
Next up is Google Tag Manager, which you can use to install various tags. If you take advantage of digital ads and SEM strategies, then you must use this tool to optimize the results you get.
Plus, with the help of Tag Manager you no longer need to use manual coding to install the necessary tags. You can also organize all the tags in one place, and don’t have to worry about changing websites.
If you use a website in your digital marketing strategy, then you must use this analytics platform made by Google. Google Analytics is able to read the habits of users who are on your site, from the source, length of time, bounce rate, to the user’s journey on the website.
You can also customize your data and integrate with other Google tools (explained below) to improve the completeness and accuracy of the data you get.
New Features of Google Analytics 4 (GA4), What are the Advantages?
Last October 2020, Google Analytics just launched its latest version, GA4. What are the new features brought, and what are the advantages compared to the previous version?
Google Analytics 4 (also known as GA4), the newest version of the service, was recently released. With an October 2020 release date, GA4 is still in need of refinement.
Although it’s still in its infancy, GA4 already has some benefits to offer that aren’t available with GA3 or Universal Analytics. A definition would be appreciated.
5 Advantages of Google Analytics 4 (GA4)
If you have to track activity, especially clicks, in the older version of analytics, you will likely become very dizzy. Further, there are restrictions in Universal Analytics that may make your data difficult to understand.
The elimination of the “bounce rate” metric stands out as one such change. On the other hand, GA4 provides an Engagement Rate, which is the ratio of user engagement to total page views.
The switch to a “positive” rather than a “negative” understanding makes this, of course, more comprehensible. Further, GA4 offers the following five enhancements to website tracking:
Automatic Track Clicks
The ability to automatically track clicks is a new feature in GA4, whereas in previous versions this information had to be manually retrieved.
Because of the improved GA4 measurement, this is the case. Click events can now be automatically defined without the need for Tag Manager or java script.
There are still some clicks that can’t be automatically read. However, this feature will be especially useful for people who are unfamiliar with Google Analytics’ technology.
Page View Becomes Event
Versions prior to 4.0 organized Page View data by session. Page Views, clicks, and visits are now all treated the same in GA4. This simplifies data collection because, unlike in earlier versions of Analytics, you won’t need to take into account complicated scopes.
Like most events, Page View has its own set of settings that can be customized. Easier data verification in Page View.
Support Debug View
Version 3 of Google Analytics lacks simple debugging options. It’s still able to debug, but you need advanced coding knowledge to understand what it means, even for code knowledge outside of analytics itself.
In GA4, that’s not the case. Given that GA4’s method of debugging makes use of a GUI, the process is much more straightforward. GA4 is not necessary if you have ever used the Facebook Pixel or Tag Manager’s preview mode. much different than the two.
Can Display Full URLs Without Additional Configuration
The best update to GA4 is that you can now see the full URL of page views and events without having to set any additional filters.
The only part of the URL that is visible in GA3 is the page path. Although it is possible to generate comparable reports by manually setting filters, doing so requires more time and expertise.
If you are employing a subdomain, you will find this function especially useful (example: blog.example.com). Analytics data for the subdomain in question will not be included in the standard reports. In contrast, GA4 will automatically expand all URLs to their full length.
Flexible Event Parameters
Category, Action, Label, and Value are the only allowed event parameters in GA3. No longer are you limited to the predefined set of event parameters in GA4; you can define your own, and there is no set convention for what these events should be called.
Upgrade Google Analytics to GA4 with Setup Assistant
Looking to improve your current setup? Accessible via the Admin menu’s Property submenu, the Setup Assistant makes upgrading to GA3 from gtag.js a breeze.
It’s as easy as adding the GA4 tag in Google Tag Manager if you’re already using it, or inserting the GA4 config gtag into the global site tag you’ve set up.
With Solid Data, You Go One Step Ahead
Solid data can help you make accurate decisions. Don’t forget to always improvise and reprocess the data that you have obtained, because the data in general is still not enough to find the most appropriate opportunities.