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How To Learn SEO For Beginners?

What is SEO?

SEO or Search Engine Optimization are optimization efforts undertaken to make your site appear in a favorable position in search results for keywords related to the products/services/ideas you offer.

Although there are many search engines on the internet, Google is the most widely used with a market share of 92.47% as of June 2021, thus making SEO synonymous with optimization for Google. With this popularity, SEO for Google has become the most popular for beginners to learn.

Various Google Search Features

Compared to the early days of its emergence in the late 90s, the results on the search page are now much more complete and varied to satisfy the information needs of its users.

As you can see in the latest display, search results are not only in the form of text (basic results) but also search features in the form of knowledge graphs, knowledge panels, locations, featured snippets, advertisements, local search results, site links, image collections, recipes, job vacancies, events, top stories, videos to tweets. Because of their striking shape, each of the above search features can increase the chances of people visiting your website.

Search features make SEO more interesting to learn because more and more ways are available to make your website stand out from other websites. To make it easier for beginners to learn SEO, we have compiled this article in order according to which one should be studied first. Let’s get started!

Determining the Page Intent (Page Purpose)

The purpose of the page in question is what content you want to load on a page. To determine it you must know the various search intents that exist. Search intent itself is a search goal that is owned by visitors.

There are 2 groups of search intents that have been used so far. The first group, which is more general, consists of 4 kinds of search intents, namely:

Informational

Search which aims to obtain information about a thing. The keywords used are called informational keywords, for example:

  • president of the United States – visitors want to know who the current president of the United States is or all about the presidency of the United States
  • seo – visitors want to learn/understand more about
  • demographic SEO – visitors want to know the meaning of demographics
  • how to change carburetor – visitors want to replace the carburetor themselves
  • learn guitar – visitors want to learn to play the guitar
  • squid game – visitors are curious about the Squid Game which is currently viral in
  • the mining process – visitors want to know/learn more about the mining process

Navigational

Visitors with navigational search intent usually already know which website they want to go to but they don’t know or are unsure of the exact website address or URL. Examples of navigational keywords:

  • fb – visitors want to go to the Facebook website but are lazy to type facebook.com

CommercialVisitors

with commercial search intent aim to finally choose the goods/services they want to buy but are still in the stage of considering which one to buy. Examples of commercial keywords:

  • best seo course
  • huawei vs xiaomi
  • review samsung z flip 3
  • Padang restaurants

Transactional

Search intent transactional is owned by those who are sure what to buy but are still looking for where to buy it. Transactional keywords such as:

  • DBuy samsung watch 4
  • subscriptionsdiscount indihome
  • .netflix
  • TV Xiaomi

In this group there are also 4 kinds of search intents, namely:

Know

Similar to informational search intent, visitors with Know search intent want to learn/know about something.

Do

Visitors with Do search intent have plans to do something on the destination page such as buy, download, watch videos and so on.

Website

Search intent Websites are similar to search intent navigation where visitors already know what page they want to go to but do not know the exact URL of the page in question.

Visit in Person

Search intent Visit in Person is owned by visitors who plan to go to a physical location such as restaurants, shops, offices and others.

Then which search intent group should be used?

We recommend using the first set of search intents for the early stages of a page’s design. After that, you can use the search intent from Google to finalize the design. In practice of course you can adapt it to your needs.

For beginners who are just starting to learn SEO, it is very important to learn about search intent because other optimizations carried out will be useless if the page intent does not match the search intent.

Aligning Page Intent with Search Intent

So how is the relationship between page intent and search intent?

Google knows that people who use the keyword “cage cat” search intent if not commercial, then transactional.

That is,

How did Google know this?

From how long visitors spend on a site. Logically, if the page content matches the visitor’s search intent then he will spend more time on the page. If the content does not match then it will immediately return to the search results and choose another page.

If someone were to buy a cat cage and what he found was a page about making his own cat cage, how long do you think he would spend on that page? Of course very briefly, maybe only 1-2 seconds.

In the end the number of visitors from Google will be less and less.

Therefore, what keywords are more suitable for pages that teach how to make cat cages? Maybe “make a cat cage”. Let’s try to google these keywords.

Well, from the search results it appears that this keyword is more suitable for pages that teach how to make cat cages. Furthermore, content in the form of videos and images has a greater chance of appearing at the top of search results.

So the first steps in SEO that you have to do are:

  1. First determine your page intent
  2. Collect keywords whose search intent matches your page intent. The trick is to find out the page intent of the pages that appear in search results.

Next, from where you can get a list of keywords to find out the search intent? From Keyword Research

Keyword Research

Back to the example of the cat cage case earlier. How to collect keywords to find out the search intent? If we think about it ourselves, maybe we will get several alternatives, such as:

  • Acat
  • cagecat
  • cageMaking a cat cage

There are not too many.

But the results can be different if we use a tool for keyword research. There are many keyword research tools on the internet ranging from free to paid. There are also many free and cheap ones that can be relied on. For this article, we will provide an example of using a free keyword research tool so that it is free to try by anyone, including beginners in SEO.

If you use Ubersuggest, you can directly click the Search Results button to the right of the keyword to view the search results. 

You will see a list of pages in Google’s top 10 positions. Here we can see that the ones that dominate are the commercial and transactional pages. This means that this keyword is not suitable for pages that teach you how to make your own cat cage.

Next, let’s look at the search results for other keywords. At the top are the SUGGESTIONS and RELATED tabs. If there are no informational keywords in the SUGGESTIONS tab, you can search for keywords in the RELATED tab.

This time we click the RELATED tab and choose the keyword “how to make a cat cage”.

Here we can see that this keyword is more suitable because the search results are dominated by pages about making cat cages.

We have found 1 keyword, let’s continue looking for other informational keywords.

If earlier we used the seed keyword “cage cat” and the search results were dominated by transactional and commercial pages, now we will use the seed keyword “make a cat cage”.

If you click the Search Results button then you will see that the informational page is very dominating. Now try to click the RELATED tab and click the Search Results button. There are many more informational keywords that can be used. Maybe even too much.

Search Volume (Search Volume)

If the number listed is 720 then there are approximately 720 people who are looking for using these keywords.

Because the data is only an estimate, it can be different from one tool to another. Still, it’s still better than having no data, right?

Oh yes, in the case of this cat cage before choosing based on search volume you can first select based on your content needs. For example, if you want to explain how to make a cat cage from mild steel, you just need to choose the appropriate keywords. If there are still too many keywords, you can use the search volume for further selection.

Then what search volume to choose?

How much can. Our advice is to prioritize keywords with a larger search volume. That is, keywords with a larger search volume are more mandatory to use in articles. 

How many keywords to choose for one article? There are no rigid guidelines. As long as the keyword is still relevant, please use it.

Keyword Difficulty

Usually the higher the number the more difficult the keywords.

Ubersuggest displays 2 kinds of keyword difficulty, namely SEO Difficulty and Paid Difficulty.

SEO Difficulty is the level of difficulty in achieving the best position in organic (non-advertising) search results. While Paid Difficulty is the level of difficulty in achieving the best position for ads. In other tools, the term difficulty keyword usually refers to SEO difficulty. Therefore we also use the same term in this article.

Well, as an additional criterion for filtering keywords, we can use the keyword difficulty.

The ideal combination of search volume and keyword difficulty is of course keywords that have a lot of search volume but low difficulty. However, in reality this is rarely the case.

Cost Per Click (CPC)

CPC is the price that advertisers pay for each click on their ad.

So what does that have to do with keyword research?

To find out, we need to know a little about Google Ads (a platform for buying ad slots on the internet) and Google Adsense (a system where website and app owners register their websites and apps in order to display ads for advertisers using Google Ads. This is how it works:

  1. Advertisers create ads on Google Ads and choose where their ads will be displayed
  2. Ads are displayed on websites and applications that have been registered with Google Adsense
  3. If the ad is clicked the advertiser pays advertising fees to Google Ads ( this type of advertising model is called PPC or Pay Per Click. Advertisers pay per click earned. This is called CPC (Price per Click).
  4.   A portion of the fees paid is passed on to the owner of the website and application where the ad is shown.

CPC can be additional criteria for filtering keywords, in addition to large search volume and low difficulty keywords a can add high CPC criteria.

CPC is a very useful indicator if you open a slot on your website/app to advertise other people’s products or services (like Google Adsense above). However, if you offer your own product or service, CPC can also be a good indicator of how big the market potential and the benefits of the product/service offered. Logically, the more expensive the cost that advertisers are willing to pay, the greater the profit earned by the advertiser (because the product/service is selling well or the profit is high).

After getting the right keywords to use in the next content we will learn about how to put them into the articles that we will make.

On-Page SEO

On-Page SEO is the efforts carried out on the website (for example from the blog dashboard if you use WordPress) to optimize the position of your website. The main benefits of on page SEO are:

  1. It is easier for search engines to recognize the topic of content discussed so that they can determine the position of the content more accurately.
  2. Visitors are interested in reading your content, can read content comfortably, feel at home on your page so that it increases the possibility that its position in search results will increase because in the eyes of Google your page matches what visitors need.

URL Optimization

Simply put, the URL is the address of your page.

Choose 1 keyword to be used as the keyword you want to put in the URL. Here are things that you can consider:

  • Large search volume
  • Low difficulty level
  • CPC

Use these keywords in the URL but remove unnecessary words so that the URL is not too long. Unnecessary words can be in the form of conjunctions such as and, or, for, so, so that and others as well as other words. If the URL is too long it will not be displayed in its entirety in the search results.

If the URL is short, the page position in search results will automatically be good? Actually not necessarily because Google uses hundreds of criteria to determine the position of a page. Even though the URL is long, if the URL shows a clear content management and website structure then it will actually help Google in recognizing the topic of your website better.

In the following we write down various models of writing URLs. The lower we think the more ideal:

  1. cat.com/?p=123. The URL is not ideal because it contains no keywords at all except in the domain name.
  2. cat.com/2019/01/cara-select-cat-food.
  3. cat.com/cara-select-cat-food.
  4. cat.com/food/how-to-select-cat-food. More ideal because it shows Google that this page is in the appropriate category.
  5. cat.com/food/choose-food. Most ideal because it can eliminate the words “how” and “cat” but does not change the meaning and the URL becomes shorter.

Title Optimization

After our next target URL is the title. Usually Google displays the first 50-60 characters of the content title. That’s why we recommend the same number of characters for your content titles.

To optimize your title you need to:

  1. Enter your chosen keywords
  2. Make it interesting so that visitors click on your page in search results
  3. Do the 2 things above in 55 characters

Numbers 1 and 3 are obvious. Then how to make a title look attractive? There are several tips that you can use:

  1. Using a question format (using what, how, why, who or ending the title with a question mark)
  2. Using words that stir emotions (both positively and negatively) but don’t looks like clickbait. For example:
  3. Making a Practical but Strong Cat Cage
  4. Making a Cat Cage That Makes Other Cats Envy – even though it’s an exaggeration, everyone knows that no cat can be jealous, so this title is still interesting because it’s funny.

A well-optimized title will make your page occupy a better position and get more clicks from visitors which in turn will increase the value of your page in the eyes of Google.

Description Optimization

Google usually displays the content snippet as a description after the title. 

We can see that the keywords used by visitors are in bold by Google to indicate that the page displayed does discuss the keywords searched by visitors.

But you have to take into account whether by doing so the paragraph is still easy to read or not. If not then you have to put the keywords in a place that makes the paragraph easy to read.

Then from which paragraph Google takes the sentence to display in search results? Can we set Google to display the sentences we want?

If your website uses WordPress the easiest way to do this is to use a plugin. Commonly used plugins are SEO plugins. There are many good SEO plugins available for free but here we recommend the RankMath SEO plugin.

All you need to do is install and activate the RankMath SEO plugin and then edit the Description section when you create or edit articles. Scroll to the bottom where you wrote the article and you’ll find the Description section on the Social.

Then click General and you can enter the sentence you want in the Description.

Just like in the title, you need to enter the keywords you are targeting but still have to make this description easy to read. Try not to exceed the length of the description 160 characters.

TIP: You can look for description inspiration on the pages that appear in the search results. These pages already occupy the first page. All you need to do is create a more catchy description for Google.

Optimization of Article Content The

next job is to optimize the content of the article. There are many optimizations that can be done in an article, namely:

Placement of keywords in the first paragraph

Try to keep the keywords you are targeting in approximately the first 150 words. This number appears because it is usually this number of characters above the fold (which is immediately visible on the screen when the page is opened, before scrolling down).

Remember! You can’t cram all keywords into those 150 characters. You have to keep it comfortable and easy to read. Usually 150 characters only fit 1 keyword.

Use H1 tags for titles and H2, H3, H4 and so on for subtitles

. In general, blogging themes such as those in WordPress and Blogger already use H1 tags for titles. Therefore you don’t need to create H1 tags for other text on the same page. The presence of more than 1 H1 tag can make it difficult for Google to determine the title of the article.

In addition to H1, you must also create subtitles using H2, H3 etc. tags. Don’t just use bold or strong because for Google the H2, H3 and so on tags function as a marker for the discussion of each section of the article.

H2 is a subtitle of H1, while H3 is a subtitle of H2 and so on. Unlike H1, in an article there can be more than 1 tag H2, H3, H4 etc. (usually up to H6).

Use the keywords you target in the header tags (H1, H2, H3, H4 etc.)

H1, H2, H3, H4 discussed above are also called header tags

Let’s take a look at the header structure in the article you’re reading.

  • The H1 is the title, which is How to Learn SEO For Beginners? Find Here!
  • The H2 are What is SEO, Determining Page Intent, Keyword Research, On Page SEO, etc.
  • H3 under What is SEO are Various Google Search Features. H3 under Determining Page Intent is Aligning Page Intent with Search Intent, and so on.

External Links

In the past, many have suggested eliminating links outside the domain (external links) so as not to “leak the power” of a page. But lately links to relevant and credible pages are more recommended because they indicate that the information obtained is indeed from a trusted source.

However, the number of outbound links should not be too much as it will look like your page lacks original content/thought. Unless your page is indeed a collection of links to other pages.

Internal Links

Internal links are links to other pages in the same domain. For human readers, the point is to complete information on a page because the visitor becomes aware of other related content on the website he is visiting.

As for search engines, the point is to add weight to the website in question.

Title and Alt Tags / Attributes in Images

Not only using words and letters, Google also makes images as important clues in recognizing the content of your page. However, until now there has been no search engine that can correctly identify what is in an image.

The single most effective way to tell Google the content of your image is to use the ALT tag/attribute. Another way is to provide appropriate context around your image where Google will try to “guess” what image is on a page based on the words surrounding the image.

In addition, if an image serves as a link then the alt tag will also function as anchor text. Alt tags generally consist of only a few words. By using the right alt tags, the chances of these images appearing in image search results will be even greater.

Different alt tags are also title tags. The title tag is the text that appears when a visitor hovers over an image. You could say the title tag is a description that provides further explanation for an image. Although it can be longer than the alt tag, the title tag usually only consists of 1 sentence.

If you are using WordPress you can complete the alt and title tags of your images on the right if you access the images from the dashboard.

Fill in the Image Title & Alternative Text (Alt Text)

Although not as effective as alt tags, the images you use should not be arbitrary. Name the image file according to the context discussed around the image (not necessarily exactly what is in the image). For example, you can give a picture of a train the name “how to buy train tickets” if your page discusses buying train tickets.

Article Content

Optimization of article content means that you must first identify what visitors are looking for the most. How to do it? Do you have to do a survey first? Is there an easier way?

There is!

Use a technique known as the Skyscraper Technique.

This method is quite effective because these pages are already on the first page of Google. There must be something effective they are doing.

After creating a more complete article, you need to spread the word about your new article. You can use Facebook (your profile, groups), LinkedIn, WhatsApp groups, Telegram.

The last step you need to do in this technique is to keep your content relevant to the current conditions. If your page discusses how to make your own cat cage, then make sure your page continues, for example, discussing the latest techniques for making cat cages, the latest materials for cat cages, references to the latest cage designs and others.

Then how many articles should be made?

For a new website, you should start with 15 optimized articles according to the suggestions above. Article length should start from 1000 words but not too long. If the topic discussed is not up to 1000 words, that’s okay because the most important thing is that the article is easy to read.

Does 1 article have to cover 1 topic or can it be a variety of topics?

1 article can cover a variety of topics but should not be too detailed. For a detailed discussion, it is better to create separate articles that are linked from articles on various topics.

Off-Page SEO

Off-page SEO is the efforts carried out outside the website to optimize the position of your website. In detail, off page optimization aims to increase the “degree” of your page in the eyes of search engines by obtaining links from other domains that (if possible) “degree” is higher. Research conducted by Moz states that more than 50% of the determinants of your page’s position in search results are off page factors.

Backlink/Link Building

According to its definition, you could say that the dominant way to do off page SEO is by backlink building or trying to get your page backlinks from other relevant pages on other domains with a higher “degree”, as much as possible. You can get these backlinks in 3 ways.

Getting backlinks naturally

Occurs when your page gets backlinks from other domains without you asking for them. Usually this happens because your page is considered a good reference by other domain owners.

Obtaining backlinks through your request

can increase the chances of your page getting a backlink by informing other website owners about your page and linking to your page if they find your page useful. In this case you don’t need to give anything in return to the website owner because they get good references to put on their website

Creating their own backlinks

Contrary to the 2 types of backlinks above, many efforts are made to create their own backlinks, including:

  • Writing domain/ URL in the comments of other websites
  • Entering a domain/URL into a directory website
  • Putting a domain/URL in a forum profile
  • Buying backlinks from other parties
  • Ordering press releases with custom anchor text
  • Creating a network of websites/blogs with completely different characteristics (so that Google thinks they are different owners ) then create backlinks from these websites.

It’s like people who sell item A will definitely say that the quality of item A is the best.

Most Powerful SEO Tips For Beginners

It’s good we always remember that the optimization we do is mainly for human readers new to search engines. The optimization we do must keep the website comfortable to visit and useful for our new human readers making it easy for search engines to know what our website is discussing so that it can display it in the appropriate rankings.

Balancing these two things is not an easy job. However, if you are a beginner in SEO knowing the basics discussed in this article will be very useful in the future. In the end, the optimization you do will be in line with Google’s algorithm and that’s when your website will occupy its optimal position.

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